Shooting for Undiz

Shooting for Undiz

How to present in a cool way an innovative retail concept ?

Undiz Machine is a new digital retail concept created by the french underwear brand Undiz.
The customer can discover and order all the selection of the brand on a digital born, and be delivered in 2 minutes by pneumatic tubes. The order arrived in capsule through transparent tubes which create a strong phygital shopping experience as it part of the retail architecture concept.

In order to enhance the fashion brand DNA and highlight the simple digital concept we shot the capsule with a fashion point of view.

The result is a clean and minimalist studio shooting that allowed the brand to communicate in BtoB and BtoC thanks to strong visual assets and different images combination.

Services for Undiz

Art direction
Post-production



Antoine Coucoureux

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