Social Films for Club Petanque
How to create a cool social video serie?
Club Petanque, a French independent fashion brand, was looking to develop new contents for their SS16 collection: Village Vacances.
In association with the French production company We are Holden, Monument invented a summer TV series named Village Vacances. We invite you to discover in 5 short episodes of 15 seconds specially created for Instagram, the summer stories of two parisians best friends Jan and Margaux. For the music, we called on the french duo The Pirouettes.
The videos allowed the brand to propose a new social content approach enhancing their French DNA and collection story. Furthermore, they allowed to reach new medias thanks an innovative approach presenting with simple ideas the items of the collections.
Services for Club Petanque
Video Art Direction