Product Development for Chmpgn

Product Development for Chmpgn


How to create a strong and engaging collection from storytelling to product design?

CHMPGN is a french independant high street brand, established in 2012 amongst Reims and Paris. We collaborate with CHMPGN for the launch of their capsule collection Amour Prore. Our ambition was to elevate CHMPGN thanks to a minimalist and modern approach respecting the brand DNA.

We started from the storytelling of the collection Amour Propre – Love Yourself with the idea to create a new love movement. Love yourself appears as a positive movement, to overcoming our own limitations. To empowered the name of the collection, we also had a minimalist and modern design approach to propose high end items and anti-authority product as the pin’s.

Throught the story and the product design, Amour Propre Capsule collection marks a new step on the brand development allowing CHMPG to reach high end shop and infuent medias thanks to a minimalist and modern approach and identity.

Services for Chmpgn

Product Design
Fashion Design

Antoine Coucoureux