Saint James + Club Pétanque

Saint James + Club Pétanque

How to shape a modern story for a friendly collaboration?

We are proud to introduce you the exclusive collaboration between Club Pétanque – the first fashion independant brand which proposes each season a new vision of the French popular culture – and Saint James – the iconic french brand.
Together, they unveil a 100% wool pullover made in France.

This collaboration is the symbol of their friendship. This pullover Saint James + Club Pétanque is the perfect mix between contemporary design and handmade quality, able to follow you in every pétanque bawl game or during a cool afternoon walking on the Normandy beach.

Photography, film and copy assets were created to provide content across all social and digital platforms of both brands. We bring together the best team to shape a modern story to unveil this beautiful friendly story!

Services for Saint James + Club Pétanque

Casting
Art direction
Shooting
Film

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Jean David Boscouzareix