Product Development for Club cheval
How to create a new approach for a merchandising line?
Club Cheval, an electronic music band managed by Warner Music and Savoir Faire, asked Monument to develop a unique clothing experience as part of the launch of their first album DISCIPLINE.
We start their first line as a brand creation, working from print design to the labelling edition. We create a collection which reflects the new identity of Club cheval as well as their personal.
The fruit of our work is a minimalist and cool collection with oversized sweaters, baseball caps, high sporty socks, clean t-shirts and pink sweaters. From the art direction, to the production and the shooting art direction, we come up with a unique and exclusive fashion line.
Services for Club cheval
Shooting Art Direction