Product Development for Club cheval

Product Development for Club cheval

How to create a new approach for a merchandising line?

Club Cheval, an electronic music band managed by Warner Music and Savoir Faire, asked Monument to develop a unique clothing experience as part of the launch of their first album DISCIPLINE.

We start their first line as a brand creation, working from print design to the labelling edition. We create a collection which reflects the new identity of Club cheval as well as their personal.

The fruit of our work is a minimalist and cool collection with oversized sweaters, baseball caps, high sporty socks, clean t-shirts and pink sweaters. From the art direction, to the production and the shooting art direction, we come up with a unique and exclusive fashion line.

Services for Club cheval

Fashion Design
Product Development
Shooting Art Direction
Shooting Production

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Antoine Coucoureux

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