CHRISTMAS CAMPAIGN FOR UNDIZ

CHRISTMAS CAMPAIGN FOR UNDIZ

How to create a magical campaign for a millennial-minded customer?

Undiz, the French brand of cool_lingerie part of the ETAM group was looking for an engaging story for its 2017 end of year Christmas period. We created a magical story: a targeted campaign for the millennial brand.

Discover the UNDIZ MAGICAL GANG!
A cool gang of new faces who celebrate the end of year with joy and love! The magical Christmas spirit is created by the revival of 80ʼs inspired trends – disco balls, glitter, mylar and holographic decorations… All this was shot in a cool club in Paris.

To make this campaign possible we brought together a team of young talents led by Manu Fauque for the photography and Leo Schrepel for the video who shot with a 35mm film. We
also collaborated with Brice Compagnon – Casting Office to create the best new facesʼ gang.

The brand assumed the parti-pris to create a strong story and visual universe in order to be consistent from retail (visual merchandising, in-store…) to digital (undiz.com, social media…).

Join the undiz magical gang, join the party!

Services:

Strategy
Artistic Direction
Production
Shooting
Video
Digital and social activation
Retail design

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Jean David Boscouzareix