Canal + – Paris etc.
How to create a graphic asset for the launch of a TV series?
For the launch of the new french TV series Paris etc. produced by Canal +, we work in collaboration with the french advertising agency BETC on the creation of a modern pattern reflecting TV series story and DNA.
Inspired by the city night vision and the light of Pigalle streets, the pattern has been used on different products sold at Le Bon Marché and distributed to influencers for the TV series launch.