Campaign for Club Petanque

Campaign for Club Petanque

How to create a strong story thanks to a coherent visual strategy?

Club Petanque is a French fashion independent label created in 2014. Every season, the brand proposes a new vision of a French symbol. The AW16 collection Fraternité, aka Brotherhood is a tribute to France and to Friendship. Fraternité is one the three values of France and it’s part of the French motto « Liberté, Égalité, Fraternité ». For this collection, the brand revisits the universitary and sportswear universe thanks to minimalist items created with passion, know-how and inspired by History.

With the launch of their new collection, the brand wants to keep having a strong and coherent images reflecting the brand identity and the new collection story. Photographed by the French photographer duo Stam Studio, the campaign takes place in Paris in order to enhance the collection story. Looks have been created around minimalist items to propose modern and inspiring images.

With this new campaign, the brand has been quoted in major online and print media and reached a new step in its development thanks to a strong, minimalist and modern campaign enhancing the brand identity.

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Services for Club Petanque

Strategy
Shooting Art Direction
Shooting Pre-Production








Antoine Coucoureux