Photos for L’Aiglon

Photos for L’Aiglon

How to shape a modern image for a traditional leather brand?

Since 1889, L’Aiglon has remained committed to its tradition of craftsmanship.
We worked with the iconic French hand plaited belt and leather goods maker to refresh its brand image.

We started from the products, putting them at the heart of the photos to highlight the brand’s know how. The light, the arrangement of products and the colorful backgrounds bring modernity and simplicity to the photos. We expressed the quintessential vision of the brand.

Between heritage and modernity; functional material and authentic savoir-faire;
the new photos reconnect L’Aiglon with its roots and ambition.

Services for L’Aiglon

Strategy
Art Direction
Shooting
Edition

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Jean David Boscouzareix