Branding for Amazon Fashion

Branding for Amazon Fashion


How to create a strong identity for a private label?

As part of the launch of their own shoes brand, Monument collaborates with Amazon Fashion team to craft Another Pair of Shoes brand’s identity.

We built an identity matching customer desire and reflecting the Amazon brand’s collection: seasonal must-haves and wardrobe essentials. Thanks to the brand identity we tell the story of Another Pair of Shoes. The handwriting typo suggests the brand signature from a young and modern designer team and the symbol construction is an echo to the new social discussion with the emoticons.

The identity helped Amazon to establish their brand with a strong visual identity using fashion and modern codes reflecting the brand collection and the customer expectations

> Discover the brand store on Amazon Fashion

Services for Amazon Fashion

Brand Development

Antoine Coucoureux