Film for Adidas Underground Football Club

Film for Adidas Underground Football Club

How to create an inspiring report video?

Created in 2014, The Underground football Club is a football tournament organized by Dcontract agency in partnership with Adidas.

This year, the Final Tournament took place on September 5th in an abandoned factory with DJs, bands, exhibition, food & drinks. It bring together on and outside the field creative talents from music, cinema, fashion like Kitsune, CHMPGN, Partizan, Records Collection, Soccer Bible, Inter des médias….

For the final, they wanted to create a digital asset to present the event on their social network. We collaborate with HVH Productions in order to propose them more than a tournament report: a digital manifesto with a strong story presenting the aim and the global spirit of the Underground Football Club.

We were at the heart of the tournament, capturing strongest images and feeling the same emotions than the teams and the crowd in order to share the intensity of the game and make the audience living the experience.

The video has been released on the social network of the Underground football club and thanks to the influencers and teams, the video became viral. With this partnership, Adidas creates a strong inspiring story and stay a reference for all parisian influencers and creative talents.

Services for Adidas

Art Direction

Underground Football Club / FINALE 2016Every year, in Paris, the most creative people from across Europe share their passion and a new vision of football. In a red-hot atmosphere, they come face to face into a metallic cage to grab the Continental Trophy…

Welcome to the Underground Football Club !

#UndergroundFC #FirstNeverFollows

Publié par Underground Football Club sur lundi 24 octobre 2016

Antoine Coucoureux